At 444x, your privacy is treated with the same seriousness as the security of your PKR balance. This Privacy Policy explains in plain, clear terms exactly what personal data 444x collects from Pakistani players, how that data is used, who it may be shared with, and what rights you hold over your own information. We believe you deserve complete transparency.
Before you read the full policy, here is a plain-language summary of what 444x commits to regarding your personal data. This summary does not replace the full policy text below.
444x collects only the personal data genuinely necessary for account management, identity verification, regulatory compliance, and delivering a quality gaming experience to Pakistani players. We do not collect data for its own sake.
Personal data processed by 444x is used to operate your account, process PKR deposits and withdrawals, verify your identity, personalise your experience, and keep your account safe. It is not sold to third parties for advertising.
444x shares personal data only with KYC verification partners, payment processors (JazzCash, EasyPaisa, banks), regulatory bodies where legally required, and fraud prevention services. We never sell your data to marketing companies.
All personal data held by 444x is protected with 256-bit SSL encryption in transit and AES-256 encryption at rest. Access to player data is restricted to authorised personnel on a strict need-to-know basis with full audit logging.
You have the right to access, correct, and request deletion of your personal data, subject to legal retention requirements. 444x will respond to all verified data rights requests within thirty (30) days of receipt.
As a registered player on 444x, you hold specific rights over how your personal data is handled. These rights are described in detail in Section 8 of this Privacy Policy. Here is a quick visual reference.
Request a copy of all personal data 444x holds about you. Requests are fulfilled within 30 days at no charge.
Request correction of inaccurate or incomplete personal data held in your 444x account at any time.
Request deletion of your personal data where 444x has no legal obligation to retain it, subject to applicable regulatory requirements.
Request that 444x restricts processing of your data in certain circumstances while a dispute or correction request is pending.
Request a structured, machine-readable copy of personal data you have provided to 444x, for transfer to another controller where technically feasible.
Object to processing of your personal data by 444x for purposes of direct marketing or where processing is based solely on legitimate interests.
This Privacy Policy ("Policy") is issued by 444x and describes how 444x collects, processes, stores, and protects the personal data of individuals who access or use the 444x platform at https://444x.bid and all associated services (collectively, "the Platform"). This Policy applies to all registered and unregistered users of the 444x Platform, including visitors who browse without creating an account.
444x is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection standards. This Policy has been written in accessible English to ensure that Pakistani players — whether based in Karachi, Lahore, Islamabad, Faisalabad, Peshawar, Multan, or elsewhere — can understand precisely how their information is handled without requiring a legal background.
By registering an account on 444x, making a deposit, or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with this Policy, you should discontinue use of the 444x Platform immediately.
Note: This Policy should be read alongside the 444x Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference into this document and form part of the overall agreement between you and 444x.
For the purposes of applicable data protection law, the data controller responsible for the personal data of 444x players is the 444x Platform operator, operating under an internationally recognized gaming license. The 444x Platform processes personal data in accordance with the obligations imposed by its gaming license, which includes data protection requirements applicable to licensed online gaming operators.
For all privacy-related enquiries, data rights requests, or complaints regarding the processing of your personal data, you may contact the 444x Data Protection team via email at [email protected] with the subject line "Privacy Request." All legitimate privacy enquiries will receive a response within five (5) business days of receipt.
444x collects personal data across several categories, depending on the nature of your interaction with the Platform. The following table describes the categories of data collected, with examples relevant to Pakistani players:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, CNIC or passport number | KYC verification, age compliance (21+), account management |
| Contact Data | Email address, Pakistani mobile number (03XX format), city of residence | Account communication, OTP delivery, support |
| Financial Data | JazzCash / EasyPaisa account numbers, bank account details (HBL, UBL, Meezan), card details (Visa/Mastercard — masked), USDT wallet address | PKR deposit processing, withdrawal fulfilment, AML compliance |
| Technical Data | IP address, device type, browser type, operating system, session identifiers | Security monitoring, fraud detection, platform optimisation |
| Usage Data | Games played, bets placed, session duration, deposit/withdrawal history, bonus usage | Responsible gaming monitoring, platform improvement, dispute resolution |
| Verification Documents | Scanned CNIC (front and back), passport photo page, selfie photograph | Identity verification, age compliance, regulatory obligation |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Quality assurance, dispute resolution, regulatory compliance |
444x does not collect sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, or health data) except where this is strictly necessary for regulatory compliance purposes — for instance, where a player voluntarily discloses a gambling problem to access responsible gaming tools.
444x collects personal data through the following channels and methods:
444x processes personal data for the following specific, legitimate purposes:
444x processes your personal data on the following legal bases, depending on the purpose of processing:
444x does not sell, rent, or trade your personal data to third parties for commercial purposes. Personal data is shared only in the following circumstances and only to the extent strictly necessary:
Important: 444x requires all third-party data processors to implement appropriate technical and organisational security measures and to process personal data solely in accordance with 444x's instructions. Data processing agreements are in place with all external parties who receive personal data from 444x.
As a user of the 444x Platform, you hold the following rights with respect to your personal data. To exercise any of these rights, submit a written request to [email protected] with the subject line "Data Rights Request." 444x will verify your identity before processing any rights request and will respond within thirty (30) days.
You may request confirmation of whether 444x processes personal data about you and, where it does, request a copy of that data along with information about how it is being processed. 444x will provide this information free of charge for the first request per calendar year.
If personal data 444x holds about you is inaccurate or incomplete, you have the right to request correction. Minor corrections (such as spelling of name) may be made directly through your account settings. Material corrections to identity data will require supporting documentation.
You may request deletion of personal data that 444x holds about you where: the data is no longer necessary for the purposes for which it was collected; you withdraw consent (where consent was the basis for processing); or you object to processing and there are no overriding legitimate grounds. Note that 444x is subject to mandatory data retention requirements under its gaming license that may prevent full erasure in some circumstances.
You may request that 444x restricts processing of your personal data in certain circumstances — for example, while a rectification request is pending verification, or where you have objected to processing and a determination is pending.
Where processing is based on consent or contractual necessity and is carried out by automated means, you may request a structured, commonly used, machine-readable copy of your personal data for transfer to another data controller. 444x will fulfil such requests within 30 days where technically feasible.
You have the right to object to processing of your personal data where such processing is based on 444x's legitimate interests or for direct marketing purposes. Where you object to direct marketing, 444x will immediately cease processing your data for that purpose. Where you object to legitimate-interest-based processing, 444x will assess your objection and respond with its determination within 30 days.
Exercise Your Rights: To submit any data rights request, email [email protected] with subject "Data Rights Request." Include your registered email address or mobile number and a description of your request. We will verify your identity and respond within 30 days. There is no fee for submitting a data rights request.
444x retains personal data only for as long as necessary to fulfil the purposes described in this Policy, subject to legal and regulatory minimum retention requirements imposed under 444x's gaming license. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | Regulatory/AML obligation |
| KYC Documents | Duration of account + 5 years after closure | Gaming license requirement |
| Financial Transaction Records | 7 years from transaction date | AML & financial regulation |
| Gaming & Betting History | Duration of account + 3 years | Dispute resolution, regulatory |
| Support Communications | 3 years from last contact | Quality assurance, disputes |
| Technical & Log Data | 12 months from collection | Security & fraud monitoring |
| Marketing Consent Records | Until consent is withdrawn + 2 years | Consent management |
Following the expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with 444x's data destruction procedures. Where data is anonymised rather than deleted, the resulting anonymised dataset cannot be used to re-identify you and is no longer subject to data protection obligations.
444x takes the security of your personal data seriously and implements a comprehensive set of technical and organisational security measures to protect it against unauthorised access, disclosure, alteration, loss, or destruction. These measures are reviewed and updated on a regular basis in line with evolving security standards.
Despite these measures, no system is entirely immune to security risk. We encourage all 444x players to contribute to their own account security by using a strong, unique password, enabling two-factor authentication, and promptly reporting any suspicious account activity to the 444x support team.
The 444x Platform uses cookies and similar tracking technologies to ensure the proper functioning of the Platform, to maintain your login session, and to collect analytical data about how Pakistani players use the Platform. Cookies are small text files stored on your device by your web browser when you visit 444x.
These cookies are strictly necessary for the 444x Platform to function correctly. They include session management cookies that keep you logged in to your account, security tokens that prevent cross-site request forgery, and load-balancing cookies that ensure consistent Platform performance. These cookies cannot be disabled without preventing core Platform functions from operating.
444x uses first-party analytical cookies to understand how players interact with the Platform — including which games are most popular, how navigation paths flow, and where technical errors occur. This data is aggregated and anonymised and is used solely to improve the 444x experience. 444x does not share analytical data with third-party advertising networks.
You may manage and delete cookies through your browser settings at any time. Note that disabling essential cookies will affect Platform functionality, including your ability to remain logged in to your 444x account. Instructions for managing cookies are available in your browser's help documentation.
The 444x Platform is strictly intended for adults aged 21 years and above. 444x does not knowingly collect personal data from individuals under the age of 21. Any account found to have been created by a person under 21 will be immediately closed and all data associated with that account will be deleted except to the extent required by law.
If you believe that a minor has accessed the 444x Platform or submitted personal data to 444x, please contact the support team immediately at [email protected]. 444x will take prompt action to close the account and delete the associated data upon verification of the report.
444x strongly encourages parents and guardians in Pakistan to install appropriate parental control software on devices used by minors. Resources for responsible digital access for children are available through reputable child protection organisations.
The 444x Platform is operated from infrastructure located across multiple jurisdictions. As a result, personal data collected from Pakistani players may be transferred to and processed in countries outside Pakistan, including the jurisdiction in which 444x holds its gaming license and the jurisdictions in which 444x's technology partners are located.
Where personal data is transferred internationally, 444x ensures that appropriate safeguards are in place to protect that data. These safeguards include contractual data protection clauses with data processors, technical encryption measures applied to data in transit, and processing agreements that restrict the use of transferred data to the purposes specified by 444x.
By using the 444x Platform and accepting this Privacy Policy, you acknowledge and consent to the international transfer of your personal data on the terms described in this Section.
444x may send you promotional emails, SMS messages, or in-platform notifications regarding bonuses, new game launches, PSL cricket betting promotions, and special offers where you have opted in to receive such communications at the time of registration or subsequently through your account settings.
You may withdraw your consent to receive marketing communications at any time by: updating your communication preferences in your 444x account settings; clicking the unsubscribe link in any marketing email you receive from 444x; or contacting the 444x support team via live chat or email. Withdrawal of marketing consent will be processed within five (5) business days and will not affect your ability to use the 444x Platform or receive essential account and security communications.
444x will never share your contact details with third-party marketing companies for the purpose of sending you unsolicited marketing communications from external parties. All marketing communications you receive are sent directly by 444x and relate exclusively to 444x products and promotions.
444x may update this Privacy Policy from time to time to reflect changes in applicable law, regulatory requirements, technological practices, or 444x's data processing activities. Where material changes are made to this Policy — particularly changes that affect your rights or the way 444x uses your personal data — 444x will notify registered players via email or in-platform notification at least fourteen (14) days prior to the changes taking effect.
The date of the most recent update to this Privacy Policy is displayed at the top of this page. We encourage you to review this Policy periodically to remain informed about how 444x protects your privacy. Your continued use of the 444x Platform following notification of any Policy update constitutes your acceptance of the revised terms.
For any questions about this Privacy Policy, to exercise your data rights, or to raise a privacy complaint regarding 444x's handling of your personal data, please contact the 444x Data Protection team using the following details:
Response Commitment: 444x takes all privacy enquiries and complaints seriously. Our dedicated Data Protection team reviews every submission carefully and is committed to resolving all privacy concerns fairly and promptly. If you have a concern about how your 444x data has been handled, please do not hesitate to get in touch — we are here to help.
Play with confidence knowing your data is protected. Explore everything 444x has to offer — from PSL cricket betting to live dealer tables — with peace of mind.